Abstract
This study examines the growth phenomenon and strategies of Rixos Hotel Group, which is regarded as one of the local hotel groups. The growth forms of international hotel businesses vary from country to country. The hotel businesses need to get to know the working ways of both local partner and national tourism sector with the fact that legal arrangements and socio-cultural characteristics are very important in terms of growth strategies of hotel businesses in service industry. A Turkish Hotel Group has not been examined so far in the studies which have been already done about multinational hotel businesses. In this context, the growth type, growth strategy, guest relationships, education of employees and innovation applications of Rixos Hotel Group which is regarded one of the local hotel groups, are examined for the first time, which contributes to the importance level of this study in a positive way.
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