GEOSPATIAL FEATURES OF HOTEL CHAINS OF EUROPE AND UKRAINE

Abstract

Problem Statement and Purpose. Question development and becoming of international hotel chains in the world, economic mechanisms of their functioning in a market environment dedicated work of many scientists and researchers, but the territorial aspect with virtually no highlights. The purpose is to highlight the peculiarities of the distribution of natural chains and their role in the modem hospitality industry, as well as to identify the advantages and disadvantages of the association of hotels, possible perspectives and problems of the development of hotel chains in Ukraine.Data A Methods. The basis of this article is the statistical material on the territory of the statistical sendee of the European Commission and the State Statistics Sendee of Ukraine, as well as the existing theoretical-methodological and methodological developments, which are outlined in scientific works. The methodological basis of the basic concepts and definitions are the fundamental provisions of the theory of social geography, recreational geography and tourism, hi the process of research, such methods of geographic research as descriptive, complex, analytical, statistical, cartographic, method of analysis and comparison were used. Literary sources were also selected according to the topic.Results. Modem world-class hotel chains have become American and European TNCs. in particular Wyndham Hotel Group. Choice Hotels International. InterContinental Hotel Group. It is established that the number of hotel chains in the world increasesevery year, which indicates the expediency and cost-effectiveness of the network form of cooperation in the hotel business. Of course, the most famous are those hotel chains that operate on many states, and arenot limited to the control of hotels in one country. Thus. Bass Hotels has hotels in 98 countries. Best Western Int. in 84 countries. Accor - in 81 countries. Starwood Hotels - in 80 countries. Carlson Hospitality Worldwide - in 57 countries. It was found that among the individual European countries, the leaders in the hotel industry in terms of infrastructure capacity are: Italy. Germany. France. Spain. England. Austria. Greece. Switzerland. Leaders of the European hotel the industry at the pace of growth of the hotel fund are Spain and Germany. There are more than 4.3 thousand establishments in Ukraine that can accommodate over 4.2 million people. It is estimated that there are only 16 hotel chains in Ukraine, which include Reikartz Hotel Group. Radisson Blu Hotels & Resorts. Reno. Swissotel Hotels & Resorts. Ramada Worldwide, etc. Apart from the well-known international brands, there are national chains in Ukraine. The most famous brands are Royal Hospitality Group hotels (9 hotels). Premier-Hotels (7 hotels). and Reikartz. which is the most dynamically developing, focused on the middle class of consumers. Ukraine should pay attention to the development of organized tourism, which is one of the major sources of growth in demand for hotel services and allows attracting large investments in the hotel infrastructure of the country.