Abstract
This study supplies a ranking of the most desirable tourist destinations for US travelers from 1907 through 1980, as gauged from a content analysis of travel-related advertisements appearing in two national magazines; Harper's Monthly and National Geographic. The amount of advertising space that features each destination is calculated, and from these totals the rankings of desirable destinations are derived. Maps and accompanying narrative give external validity to the content analysis, while use of consistent coding forms provides reliability. Listings of frequently visited areas accompany each map and narrative, and these in turn generally agree with those developed from the advertisements.
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