Abstract

Significant coverage of the dramatic events in Eastern Europe and the Soviet Union has elevated the interest in doing business in these areas on the part of business people, government officials, and consumers alike. The importance of this activity to both the once controlled economies and to Western companies cannot be overstated. one mechanism for achieving this business activity–joint ventures–is the focus of this article. All aspects of U.S. joint venture activity in Hungary are examined as a potentially good mechanism for entering other markets in Eastern Europe, the Soviet Union, and the European Community.

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