Abstract
Abstract: This article discusses the typology of speech and communicative strategy. Speech and communicative strategy is analyzed in terms of a pragmalinguistic, psycholinguistic, and cognitive approach. Methods of applying different communication strategies in different discourses are considered. The transition of communicative and speech strategies to communicative tactics according to the communication situation and the types of communicative tactics were analyzed using examples, as well as the definitions of research scholars were explained. Keywords: presentation, manipulation, convention, addressee, addresser, psycholinguistics, pragmalinguistics, cognitive linguistics, communicative tactics, communicative discourse, communicative tactics.
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