Abstract
The article considers different groups of speech anomalies found in modern advertising texts. The aim is threefold: to comprehensively analysis speech deviations in advertising texts, to develop a typology of speech anomalies and to determine their role in ensuring the communicative effectiveness of an advertising message. The study used analy sis (lexical, componential, word-formation, classification and differentiation), comparative and integrative methods, as well as the contextual-semantic analysis technique. These procedures enable identification of the content and semantic load of advertising text components. Drawing on relevant scientific literature, I communicate my own vision of the typology of speech anomalies. The paper explains a rationale for considering the inter-step word-formation as the basis for creating speech anomalies and the interaction of elements of different language levels as a condition for the appearance of deviations.
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