Abstract

The Pacific island nation of Fiji Islands has high rates of endemic typhoid fever which is difficult to diagnose and often underreported. However, the majority of cases are preventable through use of safe water; adequate sanitation; vaccination; and, most sustainable of all, simple hygienic behaviour, such as hand washing with soap (HWWS). Despite many attempts by public health authorities, little progress has been made in the area of environmental adaptation and behaviour change. To explore perceptions of typhoid fever risk among urban squatters and behavioural determinants surrounding HWWS, indigenous Fijians living in informal settlements with high typhoid fever incidence were invited to participate in focus group discussions. In-depth interviews were conducted with community leaders. Perceptions of typhoid fever suggest confusion about risk factors, symptoms and communicability. Environmental barriers for hand washing were related to water and soap access. Standard social marketing approaches have been trialled with little clear evidence of impact. Despite this, we continue to advocate for the social and cultural determinants of typhoid prevention to remain central to future public health strategies. Despite behaviour change being notoriously difficult, we argue that community-driven behaviour adaptation initiatives based on sound epidemiological evidence and health communication theory are likely to have significant impact and greater likelihood of sustainability.

Highlights

  • Understanding the motivating factors for routine hand washing is essential to any initiative likely to result in sustained population behaviour change.[6,10]

  • We conducted a qualitative study among residents of a urban settlement in Suva, Fiji, to (1) explore how people living in an informal settlement perceived the relevance and impact of hand washing to prevent typhoid, and (2) explore how the risk of typhoid is prioritized alongside other competing health and social challenges

  • Health communications could emphasize that relatively small amounts of water and soap can be effective if hand washing with soap is performed at minimum key junctures

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Summary

DISCUSSION

Our findings reveal several key areas for potential improvement. First, confusion persists over transmission of and effective protection from typhoid fever within this settlement. Environmental barriers to hand washing, such as access to clean water and soap, were a significant but not exclusive deterrent to hand washing. These factors exist in the context of general ambivalence about the benefits of timely hand washing and perceptions of clean versus dirty hands. Health communications could emphasize that relatively small amounts of water and soap can be effective if hand washing with soap is performed at minimum key junctures. Social barriers for hand washing with soap such as traditional gender and age (elder) related status influence behaviour and norm-setting in communities. Focusing on establishing behavioural norms that are responsive to the environment (that is, higher risk and lower resources) may produce longer-term intrinsic changes among that population

Findings
CONCLUSION
Scobie H et al Preliminary Report
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