Abstract
ABSTRACT This paper presents the findings of a mail survey distributed to franchisees in two Ontario cities. This was a follow-up study to one conducted on franchisees in five Ontario cities in 1989. The purpose of the study was to look more fully at personality and attitudinal variables affecting franchisees' job-involvement levels. The three psychographic variables of Type “A” Behaviour, Innovativeness, and Cognitive Complexity appeared to be key predictors in defining franchisees' job-involvement levels, the findings further showed that the franchisees were job-involved, moderate Type ‘A’s, with innovative and cognitively complex profiles.
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