Two-way asymmetrical communication mediating internal communication and employee engagement

Abstract

This study investigated the relationship between employee engagement with internal communication factors in the context of a prominent e-commerce company in Malaysia. The study employed a quantitative data approach, utilising a simple random sampling method. Data collection was conducted through structured questionnaires were administered to 255 respondents representing various departments within the e-commerce company, including finance, sales and marketing, operations management, human resources, and IT. The study’s outcomes demonstrated a significantly positive relationship between communication climate and employee engagement, which is critical for retaining employee commitment. The study’s findings confirmed a positive relationship between organisation communication and employee engagement, which promotes engagement. However, two-way asymmetrical communication showed negative effects when analysed for the mediating role. These findings underscore the importance of effective internal communication in organisations, especially within the context of a leading e-commerce company. Additionally, they should be aware of the potential negative consequences of asymmetrical communication and strive for more balanced and ethical communication practices. This study contributes to the existing body of knowledge by bridging the gap in scientific research on the relationship between internal communication and employee engagement, particularly in the Malaysian context. By drawing on stakeholders’ and relationship management theories, this research provides valuable insights into the theoretical foundations of this relationship, confirming the relevance of these theories in the organisational setting.