Abstract
The article analyses the issues of television format and its dramatic foundation. Unlike film, a television spectacle is, above all, reproducible: in its core lays a replicated plot structure, which is filled with new content in each new episode of the series. The need for establishing of a steady communication with TV audience demands special rules, instruments and plot devices, enclosed in a professional term television format. Consistent modelling of predetermined reactions of the audience is in the core of the formats dramatic structure. The format is seen outside the specific subject-matter; as a dynamic system: as a number of multi-level codes.
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