Abstract
Abstract This article explores the variety of television formats bought and sold in the US marketplace or exported abroad, and the variety of companies buying and selling as a part of that market. Companies in the television format trade are adjusting to increased competition, and merging, acquiring and strategically allying to become more creative and efficient and to reach new audiences. The author also analyses the recent shift to programming based on repurposed content and how the saturated US television market is impacting demand for television formats. The author contends that the television format industry is experiencing the shakeout and maturity stages of an industry life cycle, as traditional television responds to audience demands for online content, and formatted content is adapted across platforms. The author analyses and evaluates the future prospects in the US marketplace for formatted media content, both domestically and transnationally.
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