Abstract

Except the audience performances of the television channels and the known advantages of this communication mean, the transmission of the advertisement spots thought television is done in a different manner, also depending on the reception method, the number of the TV channels from a television network and depending on the coverage area of the respective television network. Thus we distinguish: the advertisement realized by the network television, the advertisement realized through the local television and the advertisement realized by cable television. The choice of one of these methods by the announcers is made depending of the advantages or/and the limits that each of these are present it.

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