Turning trash papers into gold

Abstract

PurposeThe purpose of this paper is to examine how a Chinese entrepreneur, Zhang Yin, exercises international entrepreneurship in her paper recycle business – Nine Dragons Paper company, and has become one of the most successful female business women in the world.Design/methodology/approachThe paper uses an in‐depth case study or storytelling approach to explain the economic success of a Chinese female entrepreneur, Zhang Yin and her Nine Dragons Paper company. The illustration of Zhang's global coordination is divided into three parts: first, from Shenzhen, China to Hong Kong; second, from Hong Kong to Los Angeles; and finally, from the USA back to her home country, China.FindingsThis case illustrates and concludes that the business success of a paper recycling enterprise, namely Nine Dragons Paper, is attributable to the global coordination efforts of its founder, Zhang Yin, who is able to identify profit opportunities around the globe. With correct foresight, Zhang Yin is able to overcome cultural barriers, and venture into foreign markets. Her international entrepreneurship and global coordination enable world resources to be allocated in the most efficient way.Research limitations/implicationsAustrian economics, using storytelling approach, can be a very useful tool in interpreting entrepreneurial behavior and business strategies.Practical implicationsThe case provides us with an understanding of how the entrepreneur can earn profit by being alert to opportunities.Originality/valueThe case is the first of its kind to illustrate the international coordination function of a female Chinese entrepreneur and her paper recycle business.