Abstract
The case is about the turnaround story of Palash Logistics, a third-party logistics company providing delivery solutions to one of India’s biggest online retail companies. It discusses the genesis of Palash Logistics, its problems and how it finally emerged to become one of the strongest players in the region in its segment. The case tries to present and discuss the importance of building trust between the employer and the employee, which ultimately leads to an exceptional organizational work culture. Besides this, the case also tries to highlight the significance of the role of an external management consultant who was brought into the system and how he made a successful turnaround by pulling Palash Logistics out of deep troubles and converting it into not only a successful and profitable company but also a formidable player in its segment in various states of North India.
Published Version
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