Abstract
This article provides a different look at aviation corporate management, which has intense competition in today's market conditions. The purpose of the study is to provide innovative solutions to aviation corporate management, which can benefit and contribute to the development of strategic plans. In the study, we examined self-service applications and products that have been under operation in the last 20 years in the global aviation sector. The use of self-service applications in the global aviation sector was evaluated, with comparisons drawn to the Turkish aviation market. Self-service products and services along with global and local passenger usage were compared regarding factors such as confidence and culture. Usage of such applications were analyzed and evaluated concerning benefits and drawbacks. Data concerning Turkish passenger characteristics, capabilities, preferences and trends were gathered via survey, which helped to establish a baseline including strategic management recommendations for the Turkish aviation corporate management.
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