Abstract
Family businesses take an important place in the labor-intensive tourism sector as well as in all sectors. In this context, the behavior of family members in the business and the prevailing managerial approach should be examined. The aim of the research is to identify the institutionalization problems of family businesses operating in the tourism sector. Semi-structured interviews were held with the managers of family businesses operating in the tourism sector in Kocaeli and descriptive analysis was carried out. In interviews with a total of 25 participants, it is stated that more than half of the businesses do not have an institutional identity. According to the results of the research, institutionalization problems of family businesses serving in the tourism sector can be listed as making impulsive decisions by executives who take the position of senior management in the business, making strategic decisions concerning the business by the business owner, verbal communication of decisions taken by family members, non-family managers have no influence on decisions, difficulties in implementing decisions due to different views of family members, not being able to quickly report decisions made by family members to unrelated managers and employees.
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