Turismo e paisagem serrana: reflexões sobre as potencialidades e a identidade visual do destino Serras do Agreste Potiguar, RN, Brasil.

Abstract

This article presents a diagnosis of the opportunities for the development of geotourism in the Sierras do Agreste Potiguar, raised through the evaluation of natural, historical, and cultural attractions, as well as equipment and services. Tourist planning needs to highlight the creative processes with a focus on brand management, a parameter for promotion, management, and dissemination of the localities. Therefore, the results allowed us to understand, in general, the categorical importance of the execution of policies for the expansion of the sector, with a priority focus on the effectiveness of geomarketing for decision making within new instruments, regionalization programs, and strengthening of the industry. Given this scenario, one can highlight that the landscape peculiarities present in the territory were determinant for the identification.