Trust in social commerce: approaches to research and study vectors

Abstract

The development of the e-commerce market opens up new opportunities for the formation of a system of relationships between sellers and buyers. Social commerce is considered the fastest growing area of e-commerce in the world today. The article examines the basics of the social commerce functioning and notes the special role of the trust factor in the functioning of social commerce. Differences in approaches to the study of the trust factor by modern scientists have been recorded. The materials in the article may be useful in preparing students in the areas of Economics, Management, and Project Management.