Abstract
Modern competitiveness theory emphasises the role of strategic alliances between different actors in the supply chain. However, in order to be successful, these alliances have to be trust-based, where trust refers to institution-based, characteristic-based and process-based relationships. In this paper, as case study of a skategic relationship between an industrial conglomerate and a group of resource-poor irrigation farmers in South Africa is described in order to explore the nature of these various trust-based relationships.
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