Trump and Biden's Covid 19 Policy Narrative on Twitter

Abstract

Social media can be one of the tools of state diplomacy to provide information to the public, change public perceptions and ultimately influence public behaviour. During the pandemic, social media has become one of the strategic diplomatic tools to reach the public and governments of other countries. In addition to conveying information about state policies in dealing with the pandemic, social media is also a means for the state to influence the public and other countries in taking a stand against the pandemic. This article looks at the policies and communication efforts of the two American Presidents on Twitter social media related to the Covid19 Pandemic through the descriptive analysis method. A structural approach to the concept of social media diplomacy is used to show that the narrative on Twitter influences the perception and behaviour of its users. This research found that the different narratives on Twitter and the differences in user perceptions and behaviours, indicating that social media diplomacy has a real impact on user perceptions and behaviour.