Abstract
I argue through analysis of the genre of concession speeches that third party presidential candidates have rhetorical norms of their own that address their unique challenges as political outsiders. I contend that their concessions are a variant of the concession genre warranted by the recurring situational barriers and overall purposes for minor party presidential campaigns. In developing this argument, I describe the function and form of traditional concessions, offer an alternative theory based on the analysis of over 30 such statements by various third party nominees from 1948 to 2008, and then provide three case studies demonstrating the genre.
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