Abstract
In March 1970, Futures published an analysis of the major trends affecting the chemical industry's general structure and an assessment of its future operations and market potential. Although the authors score highly for the correct identification of trends within the chemical industry itself—apart from seeing a trend towards even bigger chemical complexes—they assumed a continuing development of major postwar social, political and economic trends in the industry's environment. The major shifts which occurred in the 1970s served to undermine the basic assumptions on which the authors' projections were made.
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