Abstract
This is a conceptual paper which explores recent trends in sports analytics for event management and the influence thereof on viewership, sponsorship and athletic performance. The content analysis here entails multiple case studies on sporting events; recommended practices for organising sporting events are highlighted using a site-ordered effects matrix. Analysis yields unprecedented outcomes related to sporting event ticket prices (relevant especially to fans and organisers), willingness of athletes to participate in mega events, technologies to be used to effectively reach out to passionate fans, and innovative practices to build a sound infrastructure involving sponsors, athletes and authorities.
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