Abstract

During the 1970s, only about half of the adult American population wanted to allocate more money to education. But in the 1980s, almost two-thirds of those surveyed have wanted to spend more on education. Using the 1972–86 NORC General Social Surveys (of which there are a dozen replications — each with about 1500 respondents), this paper outlines the sources of this increase in support for educational spending. Over time, while education has been consistently given a higher priority by members of younger birth cohorts, and respondents educated beyond high school, racial differences have narrowed and regional differences have been reversed. In this decade, whites and non-Southerners are increasingly supportive of more spending on education than they were earlier. Finally, while rural/urban differences on education as a national spending priority have remained, this trend is less independent of larger social forces than the others. These results imply that to be most effective in producing increased allocations from public sources, educators and their political supporters should recognize those particular segments of the population who may be most responsive to calls for increased funding.

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