Abstract
The goal of this study was to analyze the effectiveness trends of digital marketing platforms with a comparison between two platforms, Google Ads and Facebook Ads. This research was conducted in January-February 2024 in East Ciputat District, South Tangerang City. The research subjects were 10 business owners who use both platforms, namely Google Ads and Facebook Ads. This research uses a qualitative method, namely by conducting in-depth interviews with 10 business owners who use both platforms. The results showed that the two platforms have different effectiveness, depending on the type of business and the target market. Google Ads is more effective for businesses that target consumers who are looking for information about certain products or services online. Meanwhile, Facebook Ads are more effective for businesses that target consumers who have a certain interest or interest in a particular product or service. This research implies that business owners need to choose the digital marketing platform that best suits their business type and target market. Choosing the right digital marketing platform will help business owners to increase their marketing effectiveness and achieve their business goals
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
