Abstract
ABSTRACT One factor that is keeping the urban agglomeration of Kohima at halt is its almost immobile mobility. The same is accentuating air pollution in the city. For effective congestion mitigation, feasible inputs from the respondents should be incorporated in Supply Side Management as well as Demand Side Management to bring about consumer-relevant and effective improvements in urban mobility. This study is therefore envisaged to provide preliminary and original evidence towards addressing that gap. A Logit Travel Mode Choice Model is developed based on Urban Transport Sample Survey. The result suggests that “cost and time” considerations are important for the city commuters; thus, congestion-easing alternative mode that is cheaper and takes lesser time should be provided, and then followed by pricing policy. Regarding trip-related locational factors, it is negative suggesting that the probability of taking buses increases with an increase in the availability of bus stops within reach.
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