Abstract
This study used a mixed-method research design to investigate Chinese university students' perception of crowding during travel and the positive or negative affect crowding had on their satisfaction. It also explored the strategies Chinese student travelers adopted to cope with crowding during travel. The findings suggested that Chinese college students’ perception of crowding did not directly impact their travel satisfaction, but indirectly influenced satisfaction via positive and negative affect. As a result of crowding, most students adopted displacement and product shift as coping strategies.
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