Abstract
The intensive use of digital technology and social media during the confinement due to Covid-19 naturalized a close relationship and familiarity between the radio and listeners. Based on this, a case study focused on the five general chains on the Colombian radio market (Caracol Radio, W Radio, Blu Radio, RCN Radio, and La fm). The work reviews the production of content through a mixed methodology based on listening to programs and collecting actions on social media. An intensity can be observed in them to facilitate brief and immediate consumption through rhetorical, sound, and visual codes.
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