Abstract
The journalistic coverage of popular demonstrations and protests tends to emphasize negative aspects of the event, as shown by studies related to the protest paradigm. In turn, the fragmentation of the media ecosystem driven by digital networks has made other narratives about the same event come to the surface and dispute the representations about this type of event. This was what happened in the general strike held in Brazil on April 28, 2017. In this study, I propose a descriptive and comparative analysis of audio-visual reports produced by two of the main Brazilian news TV programs, Jornal Nacional and Jornal da Record, and productions in video of four alternative media with diffusion by Facebook, Jornalistas Livres, Coletivo Nigeria, Marco Zero Conteudo and Coletivo Catarse. The objective is to understand the discursive strategies employed by each one of them to construct the audio-visual journalistic narratives, giving verisimilitude to the reports, although they are stuck in obvious biases. Among the conclusions, traditional media sought to emphasize their legitimacy from the voices of ordinary people, while alternative means strengthened contra- official sources, especially trade unionists, by institutionally marking their position alongside workers’ interests.
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