Abstract
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey (N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching.
Highlights
With ubiquitous digital devices and nigh constant connectivity, binge-watching is quite the preferred method of television consumption (Deloitte 2018)
This study looked at attentiveness as a crucial factor in moderating how narrative completion (NC) and narrative transportation (NT) predict varying levels of regret for both shows that demand higher degrees of viewer attentiveness (HVAS) and lower degrees of viewer attentiveness (LVAS)
The purpose of this study was to examine the role of attentiveness as a factor that may interact with binge-watching motivations and, how the degree to which viewers attend a show might influence whether and to what extent they later regret their binge
Summary
With ubiquitous digital devices and nigh constant connectivity, binge-watching is quite the preferred method of television consumption (Deloitte 2018). This study attempts to address some of these questions It first conceptualized narrative completion (NC) as a motivation for binge-watching that overlaps with, but is distinct from, narrative transportation (NT). It examined how both NC and NT relate to binge-watching, how they might mitigate or exacerbate post-binge regret. The purpose of this study was to examine the role of attentiveness as a factor that may interact with binge-watching motivations and, how the degree to which viewers attend a show might influence whether and to what extent they later regret their binge
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