Abstract
Background. Necessitate of this study can be explained by the following factors: growing requirements of the Basel Committee for risk management and transparency of banking activities, active development of electronic sales channels for banking products, intensification of communication links between stakeholder etc. The aim of this research is to study a set of theoretical, methodological and practical provisions for assessing the level of transparency of the reputation riskin banks and development of proposals of rising level of transparency. Materials and methods. The theoretical and methodological basis of the study is the scientific works of foreign and domestic scientists devoted to assessing the level of transparency of banks. The research process uses a set of scientific approaches and methods, such as: theoretical generalization, quantitative and qualitative comparison, grouping, scientific abstraction, analysis, synthesis, logic. Conclusion. During our research we have found that domestic banks pay very little attention to reputational risk compared to foreign ones. In particular, there is no information on methodologies and practices for managing and assessing reputation risk. Fatigue, a relatively strong side of Ukrainian banks is the coverage of their social and environmental responsibilities. In order to increase the efficiency of the risk management system of Ukrainian banks and its transparency, and, above all, CSR, we propose to develop appropriate methodological support; create a special functional unit and a profile committee for reputation risk management; to amend the legislation of the NBU, in which the regulator would formulate requirements for banks to disclose information on key determinants and infrastructure of risk management of the bank’s reputation.
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