Transnational cultural flows: An analysis of women's magazines in China

Abstract

This study examines the expansion process of women's magazines in China, particularly over the past few decades. From 1921 to 1976 only a few women's magazines were available in China and all were owned and published by the government. However, since the late 1980s, there has been a proliferation of women's magazines – both local and international. Today, Chinese language versions of Western women's magazines, such as Elle, Vogue, Cosmopolitan, and Harper's Bazaar, and Japanese magazines like Rayli can be found on the magazine racks of any major city in China. The introduction and competition from international magazines has changed the look and content of local women's magazines. This preliminary study uses historical analysis and political economy to examine the growth of women's magazines in China and to discuss how the changing face of women's media represents a shift in gender ideology in China.