Transnational advocacy through FARE Network’s Eastern European Development Program: A case of EURO 2012

Abstract

Football, a beloved game that is enjoyed by people of all races, ethnicities, genders, and orientations, is unfortunately marred by racism and discrimination. To combat this, the Eastern European Development Program was launched during EURO 2012 to build infrastructure in the two host countries. This paper examines the implementation of the transnational advocacy network in conducting the Eastern European Development Program, and how the FARE Network used it to build capacity, launch projects, and host celebratory ceremonies. Through literature studies focusing on racism, discrimination, and the Eastern European Development Program, a framework was created to illustrate the success of the FARE Network in implementing the transnational advocacy network. The research shows that the FARE Network was successful in involving important stakeholders and global audiences, and ultimately achieved its goal of creating a more equitable and inclus, transnational advocacy.