Translator Networks and the New Geography of Religious Radio

Abstract

Religious radio has grown substantially in recent years following changes allowing noncommercial organizations to establish remotely operated “translator” stations. In this article we examine the changing geography of religious radio emerging through the growth of translator networks by characterizing their spatial patterns and comparing socioeconomic characteristics of persons living in proximity to the five largest translator networks. Two types of networks emerge from the analysis: 1) networks that offer music and entertainment to attract younger, more affluent listeners, and 2) networks that extend the spatial coverage of syndicated programming carrying a stronger religious emphasis, often to more isolated communities.