Translation Strategies for Conceptual Metaphors in Financial Discourse—Taking The Economist as An Example

Abstract

Cognitive linguistics studies conceptual metaphor as a cognitive approach, which is essentially a mapping of one conceptual domain to another. Depending on the originating domain, conceptual metaphors can be classified into structural metaphors, orientation metaphors and ontological metaphors. In this paper, we analyze the hidden cognitive bases and tendencies behind these three types of metaphors by showing their use in The Economist, and explore the translation strategies of conceptual metaphors in financial discourse.