Abstract

ABSTRACT Purpose To analyse the experiential learning approach to induce attitudinal change in the Ethiopian agricultural extension system to transform services from a top-down teaching to a participatory and interactive way. Design/Methodology/Approach Reconstruction of three training of trainers’ pilot trainings in a regional Ethiopian extension system from 2017 to 2020. The article analyses authors’ reflections and trainees’ self-assessment of the process and learning outcomes in view of the experiential and transformative learning perspective. Findings The article showcases how theories are translated to concept development and application of an innovative training of trainers’ pilot. It describes the actors, processes, outcomes and main learnings of a repeated training of trainers. Experiential learning-based training has the potential to activate individual agents as starting points that enable transformative changes in the Ethiopian extension system. In order to increase that potential, such a design should consider the prerequisites inside the extension system and among its agents. Practical implications The study offers insights for practitioners working towards enhancing the competences of agricultural advisors. Based on learned lessons, it serves as a guidance in the design of training the trainer approaches in similar contexts and whenever reorganisation of advisory services is required. Theoretical implications There is a need to include the long-term dynamics of knowledge and attitudes between individuals and their organisations; the way how organisations learn and transform themselves and how systematic reflections can be used to better assess the effectiveness of innovative training methods for more participatory advisory systems. Originality/Value The iterative sequence of theories, concepts, application, and outcomes, and referring back to concepts, and the clear demonstration of peer learning processes.

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