Abstract
This paper explores the formation of the anthropomorphic image of war in German and Ukrainian, highlighting the primary associations connected with the concept "war", revealing the influence of mass media on the deeply rooted patterns of anthropomorphic metaphor and discussing semantic aspects of its translation. The data was derived from the German and Ukrainian mass media (2014-2021) and verified within the framework of the sociolinguistic experiment, word association test to investigate the conceptualisation of war by the speakers of both languages in order to show that the choice of equivalents while translating publications about war should correspond to the socio-cultural dimension of a particular speech community, maintaining the ecolinguistic balance. Fifty respondents (25 German-speaking and 25 Ukrainian-speaking) aged from 18 to 50 (and above) were questioned, forming the focus-group for the pilot survey. The semantic and contextual analysis of the media publications, the conducted survey explicated that the main conceptual metaphorical and metaphtonymical patterns forming the anthropomorphic representation of war are used to revise the main principles of intercultural relations and proclaim the new age of the posthuman ethics underlining the inconsistency of war for the human nature. It was found out that the anthropomorphic metaphor is a means of media influence awaking the ecolinguistic consciousness, changing the translator's role to that of a mediator and peacemaker. Differences in the conceptualisation of war in German and Ukrainian can provoke misunderstanding or an inevitable semantic loss while translating anthropomorphic metaphors.
Highlights
The modern mass media is a means of public opinion formation, an elaborated system of obtaining and retranslating of the up-to-date information about the most important world news and a substantial part of the ecological environment in which humanity exists
This paper explores the formation of the anthropomorphic image of war in German and Ukrainian, highlighting the primary associations connected with the concept "war", revealing the influence of mass media on the deeply rooted patterns of anthropomorphic metaphor and discussing semantic aspects of its translation
The data was derived from the German and Ukrainian mass media (2014-2021) and verified within the framework of the sociolinguistic experiment, word association test to investigate the conceptualisation of war by the speakers of both languages in order to show that the choice of equivalents while translating publications about war should correspond to the socio-cultural dimension of a particular speech community, maintaining the ecolinguistic balance
Summary
The modern mass media is a means of public opinion formation, an elaborated system of obtaining and retranslating of the up-to-date information about the most important world news and a substantial part of the ecological environment in which humanity exists. The proposed research aims at outlining primary associations related to the concept of WAR, revealing the impact of mass media on the representation and conceptualisation of WAR in German-speaking and Ukrainian-speaking focus groups, examining the understanding of the main metaphorical and metonymical patterns, which create an anthropomorphic image of war [7, 8] It is the anthropomorphic image of war in mass media publications that draws readers' attention to the incompatibility of human nature and global devastating and cruel consequences of war. The recent discussions in the field of translation theory helped to clarify the scope and the theoretical framework of this research, namely those, dealing with the translation of metaphor [16, 4, 17] It is for the first time when an ecolinguistic approach to language studies, a media ecology perspective [15, p. The published contents should be readable; they form the public opinion being much more than just a source of information
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