Abstract
This article examines the implementation of Environmental Sustainability (ES) strategies in the Sri Lankan hotel industry, with a focus on the role of change champions. The study adapts a social constructionist approach and utilizes in-depth interviews and observations as research tools. Drawing on organizational change management theories, stakeholder theory, and the resource-based view, the research explores the purpose, constraints, change management, and contribution aspects of implementing environmental sustainability strategies in the hotel industry. The findings reveal the significance of change champions in facilitating the implementation of environmental sustainability strategies. Developing a culture for environmental sustainability, establishing effective communication channels, promoting ethical values, and implementing Environmental, Social, and Governance (ESG) frameworks were identified as key roles of change champions. The study also identifies financial limitations, waste management challenges, leadership commitment, human capital development, and organizational behaviour as constraints for the implementation of environmental sustainability strategies. This study provides valuable insights for the hotel industry in formulating change management capabilities and leveraging change champions to achieve environmental sustainability goals. It contributes to the existing literature by discussing various types of environmental sustainability initiatives adapted by star-class hotels and addressing the challenges faced during their implementation. Additionally, the study offers guidance on implementing and managing an environmental sustainability governance framework (ESG) in the Sri Lankan hotel industry. The findings of this study can be utilized by hoteliers and other stakeholders in the industry to successfully implement environmental sustainability strategies and achieve strategic environmental sustainability objectives. By understanding the roles of change champions and addressing the identified constraints, hotels can enhance their environmental sustainability performance and contribute to a more sustainable future.
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