Abstract
The purpose of the research is to study the problems of the competence interface of personnel management of business structures in the context of digital transformation and to justify the organizational and managerial measures for its development and effective use. The analysis of various approaches to highlighting the competencies of personnel in the digital economy, by which is meant the confident and selective use of information and communication technologies in the ecosystem, is presented. It is determined that the use of digital technologies is a prerequisite for ensuring the competitiveness of business structures. The leading role of “soft” skills, including both cognitive and socio-behavioral abilities, is substantiated. A three-module model of personnel competencies in the context of digital transformation is suggested, in which such digital competencies and skills as: working with digital technologies, creative thinking and behavior, professionally oriented skills in the field of production and managerial activities are highlighted. The use of the competency-based approach to the digital transformation of economic processes helps to increase the adaptability of the existing system of economic relations to the conditions of the new technological structure, and provides the possibility of introducing end-to-end technologies into management decision-making processes in order to increase their efficiency.
Highlights
Classical economic theory is gradually being transformed into the economics of information, which is a collection of ideas and texts
The purpose of the research is to study the problems of the competence interface of personnel management of business structures in the context of digital transformation and to justify the organizational and managerial measures for its development and effective use
Strategies aimed at developing digital technologies require the inclusion of a specific set of skills, which include the non-digital component in the form of economic, financial and tax knowledge, often associated with relevant digital innovations
Summary
Classical economic theory is gradually being transformed into the economics of information, which is a collection of ideas and texts. This scientific direction has not formed instantly and has its own history. Many prominent academics stood at the origins of the economics of information, including J. Akerlof and other researchers [1, 2]. Their works can be considered the beginning of the process of establishing a new economic paradigm
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