Abstract
Designing cultural goods is meaningful in connecting experiences, memories, and emotions and evoking resonance. The design imbues cultural, historical, and national symbolic emotions with products. Such products induce people's psychological responses through sensory tension and a thematic atmosphere, stimulating consumers’ desire to purchase. By exploring the imagery of Taiwan's unique cultural elements, we investigated how designed products expressed these elements, transforming them into tangible designs. We proposed the “Image Transformation Method” by (1) establishing unique image characteristics, (2) imaginative thinking, (3) strengthening associations, and (4) image transformation. The results help Designers have related concepts to translate cultural imagery into products effectively.
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