Transformation of Mechanisms of Intellectual Rights Protection in the Context of Development of Virtual and Augmented Reality Technologies

Abstract

The paper examines the main mechanisms for protecting intellectual rights and liability for their infringement when using virtual and augmented reality technologies. The author notes that the market for these technologies is still experimental. Analyzing the prognostic information of experts in the field under consideration, the author identifies the most effective technical means of protection, as well as mechanisms of responsibility for infringement of intellectual rights in the implementation of these technologies. Digital fingerprint technologies, digital marking of works, as well as copyright traps are included into technical means of protecting intellectual rights. The author highlights difficulties in the implementation of jurisdictional forms of protection of intellectual rights when they are infringed in virtual and augmented reality. In this regard, it is concluded that it is necessary to form an electronic justice system to consider disputes concerning intellectual rights in the field of virtual and augmented reality.