FORMATION OF BASIC MODELS OF PROTECTION OF TECHNOLOGIES OF VIRTUAL AND AUGMENTED REALITY IN THE CONTEXT OF INTELLECTUAL PROPERTY RIGHTS28

Abstract

Digital technologies development has affected almost all spheres of human activity. Today, technologies of virtual and augmented reality can be referred to as the most significant results of digital transformation of the economy. The qualitative development of these technologies, as well as their active and widespread application, leads to many legal problems. One of them involves the problems concerning determination of mechanisms of protection of technologies of virtual and augmented reality, as well as products of their use under the rules of intellectual property law. The article considers peculiarities of the legal nature of virtual and augmented reality technologies, analyzes the concepts of virtuality, virtual and augmented reality in the context of various approaches found in the relevant literature. The paper scrutinizes the main objects of intellectual rights implemented in technologies of virtual and augmented reality, as well as objects generated by them. The authors draw a conclusion that it is possible to ensure protection of the results of intellectual activity and means of individualization by the main institutions of intellectual property rights protection, but the authors express concerns about the need to develop new models to protect the results of creative work in this area.