Transformation of Jember Regency, East Java, Indonesia to Become as a MICE Industry in Collaboration with Among Natural and Cultural Advantages

Abstract

One of the sectors in tourism that is currently the main focus is Meeting, Incentive, Conference, Exhibition (MICE). MICE relates to the organization of business meetings, incentive programs organized by companies, large-scale meetings involving participants from various places, exhibitions, and many more. MICE contributes greatly to the economic growth of a region by bringing in revenue streams from event participants, as well as driving consumption in the local tourism sector, such as accommodation, restaurants and transportation. Jember Regency, located in East Java Province, has the potential to develop a promising MICE sector. Jember has a number of advantages to attract attention as a MICE destination and is one of the largest regencies in East Java with a variety of natural, cultural and creative economy tourism potential. Jember’s natural beauty, from beautiful beaches such as Papuma Beach to verdant mountains such as Mount Argopuro, provides an enchanting backdrop for many MICE events. Cultural treasures, such as the internationally renowned Labako Dance and Jember Fashion Carnaval, add to the appeal.