Abstract
ABSTRACTThis article provides an ethnographic discourse analysis of an intercultural communication training course for tourism workers in Nepal, and investigates the communicative practices Nepali tour guides are socialized into as part of the development of their professional competence. Their work competence and skills include learning some tactics of self-presentation to create a certain kind of persona so that the guides can enhance positive affect in tourists, often in a language and communication style that is thought to be appreciated by tourists. The course largely reproduces market-oriented communicative practices in order to effectively commodify tourism as an object of material exchange.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
