Abstract
ABSTRACT The paper examines tourism and hospitality management training with a focus on an undergraduate tourism management programme, introduced in a Malaysian university. It assesses the overall effectiveness of the programme, in satisfying the institution's broad objectives, the needs and expectations of potential employers and that of the student. The paper identifies specific issues such as student admission policies, implementation of the practical industry training, divergent views on the value of the programme and internal course coordination activities as some of the significant difficulties experienced. Recommendations designed to help resolve those difficulties are then suggested.
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