TRAINING ON THE USE OF INSTAGRAM BUSINESS SOCIAL MEDIA AS A PROMOTIONAL AND SALES FOR MSMES IN CARITA BEACH BANTEN

Abstract

The purpose of this Community Service (PKM) activity is to introduce the Instagram Business application as an online marketing medium and also increase the knowledge of MSMEs to be able to use Instagram Business social media which is expected to have an impact on increasing sales in Carita Beach, Banten. The PKM was attended by 8 (eight) MSMEs consisting of business actors housewives who sell emping, salted fish, otak-otak, anchovies and fish crackers. The stages of this PKM activity consist of providing material in the form of an introduction to commonly used digital promotional media, especially Instagram Business, followed by providing pre-test and post-test. Based on the results of discussions with these MSMEs, they do not know much and understand about Instagram Business social media digital promotion. Furthermore, some of these MSMEs have used Instagram in marketing their products but still use personal Instagram, not using Instagram specifically to carry out digital promotion of their business, namely Instagram Business. The results of the pre-test showed the ignorance and incomprehension of PKM participants about Instagram Business and how to use it. However, after the provision of material and discussion sessions were completed, the post-test results of PKM participants showed an increase where the results achieved were around 90% of training participants knew and understood and created Instagram Business social media to meet their business continuity.