Abstract
The current escalation in user demand for web contents, particularly Video on Demand (VoD), is causing a continuing increase in both the types of web traffic and the volumes of data transmitted. The greater demand arises from the new means of communication employed by individuals and companies, as well as the development of readily usable applications distributed by ‘app stores’. In this paper, we suggest that the stakeholders of a VoD framework, the Content Providers (CPs) and the Internet Service Providers (telcos/ISPs), should guarantee a solid Quality of Experience (QoE) to the end user through two potential investments: either in ultra-broadband (UBB) or in the technologies for the acceleration of web content, known as the Content Delivery Network (CDN) and Transparent Internet Caching (TIC). The aim of the paper is to analyse these investments in terms of providers' profits. The base hypothesis is that the investments are subsidized by the CPs, which, in recent years, have indeed been directing a large part of their revenues towards investments in network infrastructure.
Highlights
The current development of new means and patterns of communication is causing an ever greater demand for online content
In order to understand the analytical relations between ISPs and Content Providers (CPs) within the Video on Demand (VoD) model, we describe the main functions of operators involved in this framework
The evolution of Internet content is tightly linked to the needs of the end user concerning access to content with a high Quality of Experience (QoE) in terms of means of use and performance
Summary
The current development of new means and patterns of communication is causing an ever greater demand for online content. The CPs ask the Internet operators, through specific agreements, to increase the connection capacity (UBB) and insert their own platforms for QoE (cache, CDN/TIC) within the PoPs in order to make the web content more accessible to the end user, in terms of means of access and performance. This issue is of topical impor‐ tance, considering the recent growth in agreements between the telcos and the CPs, at both the European and global levels.
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