Abstract
According to real-time statistics related to Internet activity offered by Internetlivestats.com, in 2016, there were more than 250 million running web pages. The amount of information is thus so huge that it drove the design of a range of «rules» that web pages should meet to be taken into account and indexed by search engines. The current information overload makes web users more demanding and selective when choosing what to read. Users will only open a link if they consider that the provided description is compelling and seems to be reliable. The need of Internet content to be liked by both search engines and users connects SEO and the role of the translator (content transcreation, keywords search).
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