Abstract
This work relied on empirical submissions by scholars and made a case for the fusion of modern and traditional modes of communication in the fight against HIV/AIDS that has continued to plague people living in Nigeria, especially those in its rural areas. So, the work discusses the synthesis of traditional and modern methods of communication as catalyst for prevention of mother-to-child transmission of HIV/AIDS among Andoni women, due to their precarious situations being residents of rural areas amid illiteracy, cultural values and beliefs. The work adopted Diffusion of Innovation Theory as anchor for the discourse. After exploring the various submissions concerning the merits emanating from the fusion of the two media systems, putting them side-by-side with the peculiar nature of rural people in Nigeria, using Andoni as a case study, it concludes that trado-modern communication is a better communication strategy that should be adopted in the fight against the disease, based on empirical facts concerning their strength in awareness creation, advocacy and spread of innovation in the society. Keywords: Trado/modern communication, C atalyst, Prevention, HIV/AIDS, Andoni women DOI : 10.7176/JCSD/55-05 Publication date: January 31 st 2020
Highlights
Human Immune Virus and Acquired Deficiency Syndrome (HIV/Acquired Immune Deficiency Syndrome (AIDS)) is no longer among the world’s top 10 causes of death, according to World Health Organization (WHO)
According to the National Agency for the Control of Aids, Human Immune Deficiency Virus (HIV) prevalence among adults in Nigeria is much less (2.8%) than other sub-Saharan African countries such as South Africa with 18.8 per cent and Zambia 11.5 per cent, the size of Nigeria's population means 3.1 million people were living with HIV in 2017
It has been said that Nigeria accounts for about half of all new HIV infections in sub-Saharan Africa despite achieving a 5 per cent reduction in new infections between 2010 and 2017
Summary
Human Immune Virus and Acquired Deficiency Syndrome (HIV/AIDS) is no longer among the world’s top 10 causes of death, according to World Health Organization (WHO). It is in view of the above submissions that this works seeks to analyze the positions of trado-modern communication for prevention of mother-to-child transmission of HIV/AIDS among Andoni women in Rivers State, Nigeria.
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call