Trade-an infrastructure element for delivering fish to consumers in Russia

Abstract

In Russia, for the successful development of fishing and fish farming, there is a natural base: access to the seas and oceans, a significant area of internal reservoirs: rivers and lakes. However, the distribution of fish resources is very uneven: in some areas, resources far exceed the needs of the local population, while others may not have direct access to fish stocks. Therefore, trade plays an important role in achieving a more even distribution of fish throughout the country and is an important element of the market economy, market exchange, and one of the indicators of the well-being of the economy at the micro, macro, and meso levels. The purpose of the study is to study trade as an important infrastructure element for the delivery of fish and seafood to the final consumer. Was a valued commodity structure of sales and inventory of wholesale and retail trade, purchasing power per capita monetary income of the population, the role and potential of consumer cooperatives Centrosoyuz in the marketing chain for the delivery of fish and seafood to the final consumer. Methods: comparison and scientific analysis, inductive and deductive, monographic helped to outline the problems and ways of trade development. To promote the sale of fish and its processed products, it is necessary to develop all types of trade, including wholesale and retail, as well as create exchanges, electronic platforms and use any other modern marketing channels. A multi-disciplinary system of commodity movement is needed for the redistribution of inter-regional cargo flows "East-West" and "North-South" and the development of the main transport directions: latitudinal, meridianal and diagonal, for the delivery of fish and seafood from the catch regions to the place of consumption.